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Responsibilities
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- Implement strategies to market RACL by active participation in the work.
- Assist in the development and distribution of marketing and promotional materials.
- Collect, record, and analyze flight, passenger, and cargo movement to bench mark current sales and predict future forecasts.
- Conduct market research activities to identify market requirements for products and services.
- Provide data and information to supervisor to create commercial marketing and development goals.
- Assist to conduct and collate findings from market research.
- Work closely with other members of commercial and marketing to develop and implement marketing material, strategies and plans as may be required.
- Write targeted content for website, blogs, and social media platforms.
- Update and manage all communication tools.
- Assist in the compilation and presentation of reports.
- Respond to marketing queries via phone, email or social media.
- Monitor and study industry trends.
- Develop innovative marketing campaign ideas.
- Liaise customers, suppliers and clients. Strengthen the bond with effective CRM.
- Execute marketing and sales plans and projects for products and services.
- Conduct analysis of customer research, market conditions and competitor information.
- Compile and monitor sales and marketing budget.
- Prepare direct advertising, media and literature development and release.
- Provide administrative and technical support to Supervisors to develop marketing strategies to achieve the short and long term commercial objectives. Should employ innovative and creative ideas for increasing revenue.
- Assist Supervisors to develop overall budget and manage expenses within the budget.
- Prioritize customer based on revenue potential. Shall determine new sales opportunities by studying the latest market trends and plan the sales and marketing account activities such as identifying customers, managing resources and setting deadlines.
- Support the Supervisor in exploring areas of opportunities and provide business ideas to assist decision making.
- Maintain and update all records, reports and files. Organize and maintain paper and electronics files.
- Prepare agendas and make arrangements for various meetings.
- Respond to enquiries received via phone, mail and/or email or appropriately route them to senior or other relevant staff.
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