MINIMUM QUALIFICATION AND EXPERIENCE  

Post Graduates Certificate in Marketing with minimum 10 years of work experience in the field.

Minimum 5 years of experience in the senior management level.

OVERALL SCOPE

Managing and coordinating all aspects marketing, advertising, public relations, media relations, and communications program of RACL.

SCOPE OF WORK

• Assist the Managing Director with the creation and implementation of the Strategic Marketing Plan for the RACL aimed at fostering expanded use and increased public awareness of the services offered.
• Drives the developments and awareness of the RACL brand by ensuring a consistent brand image across all customer touchpoints.
• Monitors the marketing activities of the aviation industry to recognize trends and analyze trends to gauge their effectiveness.
• Coordinates the promotion of all services and opportunities offered by the airport and the development and implementation of specific marketing efforts.
• Manages the recruitment and implementation of contracts for the Airport’s Indoor Advertising program to generate non-aeronautical revenue.
• Oversees and coordinates the recruitment, training and scheduling of the RACL’s Customer Service team
• Works closely with airport staff, as well as Head Office staff, vendors, airlines and others to coordinate marketing efforts to ensure that air service objectives are met and airport facilities are reflective of a superior customer service environment.
• Act as the RACL’s focal point for all media contacts and enquiries.
• Coordinates the preparation of press releases, brochures, reports, and other internal or external communications.
• Manages and ensures the accuracy of information on the airport’s website and social media accounts, and responds to public inquiries.
• Works with advertising agencies and vendors, as needed to manage the preparation of an annual marketing budget for RACL.
• Coordinates, plans, and organizes events, presentations, meetings, etc.
• Interfaces routinely with Industry stakeholders
• Performs related work as required.

SALARY PACKAGE:

Basic Salary:          MVR 16,000

Daily Allowance:  MVR 400 per Working Day   

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Application Process: Send your CV, copies of accredited certificates, Job reference letters, Clearance Letters from both Maldives Police Services and Anti-Corruption Commission Report and ID card or Driver’s License copy to [email protected]

Application Deadline: 11^th March 2021 before 1400 hours